About Us

Bloom Financial Services is a trusted insurance provider that offers Medical Aid, Health Insurance and Gap cover through our partners to the South African market.

Bloom was founded in 2020 to make private healthcare accessible and affordable without sacrificing the quality of care. Our name represents our desire to improve the lives of all South Africans, enabling growth through health.

Our Mission

To make high-quality, relevant, and affordable private healthcare accessible to more South Africans, for less.

Our Vision

To become market leaders in our industry by:

Helping to meet the healthcare, investment, and insurance needs
of our customers and distributing a range of high-quality, relevant,
and fairly-priced products to as many South Africans as possible.

Embracing technology to help provide the best possible customer services and lowest possible product prices. Always putting our customers first.

Our Values

  • Honesty
  • Integrity
  • Hard work
  • Fairness, both to our customers and each other
  • Putting our customers first
  • Positivity
  • Ambition

Our partners

Improving the lives of our customers is an ambitious goal that cannot be achieved without the right partner.

Our leading partner, Momentum, was established in 1966 to help businesses and people from all walks of life achieve their lifetime goals and aspirations. Since then, the company has been offering a secure future for clients by providing financial advice, supported by innovative product solutions and excellent service.

Bloom has partnered with Momentum to deliver Health4Me, which offers a holistic, cost-effective healthcare solution.

Health4Me is an affordable healthcare solution for individuals and families. It offers excellent value and reliability due to Momentum’s extensive experience and knowledge in the healthcare field and strong healthcare provider networks.


If you’re looking for a career in the world of health insurance, send your CV to careers@bloom.insure today.

Your journey to quality healthcare starts here.

Health Insurance

Health4Me Bronze

Health4Me Silver

Health4Me Gold

Gap Cover

Gap Core

Gap Max


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Momentum Health4Me is not a medical scheme product, and is not a substitute for medical scheme membership. The information provided on this website does not constitute advice in terms of the Financial Advisory and Intermediary Services Act. Momentum is a division of Momentum Metropolitan Life Limited, an authorised financial services provider (FSP 6406) and a wholly owned subsidiary of Momentum Metropolitan Holdings Limited.

Bloom Gap Cover is not a medical Scheme. Products that are offered are not the same as that of a medical scheme.

© Bloom Financial Services 2023. Bloom Financial Services (Pty) Ltd is an authorised financial services provider (FSP 50140). Bloom Gap is underwritten by Infiniti Insurance Limited a licensed non-life insurer and an authorised financial services provider (FSP No.35914)

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