When it comes to health insurance, peace of mind is everything. At Bloom, we understand that choosing a provider isn’t just about comparing prices; it’s about knowing you’ll be supported by real people who genuinely care.
As a trusted partner in health, Bloom helps South Africans navigate a wide range of cover options, from affordable health insurance and gap cover to medical aid plans tailored to individual needs. But what truly sets us apart is the way we show up for our customers, patiently, clearly, and with heart.
That’s why we’re proud to be ranked:
#3 in Insurance on HelloPeter
4.88-star average rating from over 6,160 reviews
10/10 Trust Index score
75 NPS: “very likely to recommend”
Every review we receive reflects our commitment to putting people first. Because in this industry, excellent service isn’t a luxury, it’s a lifeline.
The Role of Customer Service in Healthcare-Related Cover
Customer service in the healthcare space is unlike any other. When someone reaches out for help with their health insurance, medical aid, or gap cover, they’re often facing a personal or stressful moment, whether it’s needing cover for a chronic condition, preparing for a medical procedure, or trying to understand a claim.
That’s why customer service in this industry requires more than just efficiency. It demands empathy, patience, and clear communication at every step.
At Bloom, our team supports customers through all the important milestones and concerns that come with health cover, including:
- Medical aid and health plan sign-ups – Helping customers find the right option, explaining benefits, and completing forms with care.
- Chronic or CDL condition queries – Ensuring customers understand how to access their benefits for ongoing conditions like diabetes, hypertension, or asthma.
- Gap cover explanations – Breaking down what’s covered (and what’s not) in simple terms so that customers can make informed decisions.
- Pre-authorisation or claims assistance – Guiding members through the process so they don’t feel overwhelmed or alone.
- Follow-ups and ongoing care coordination – Staying in touch to ensure customers are supported long after their initial query.
In healthcare, good service isn’t just helpful, it’s essential. Every interaction can impact someone’s well-being, so we go the extra mile to ensure our customers feel heard, understood, and empowered.
Real Voices: What Our Customers Say
“They treated me like family.”
At Bloom, we believe the best measure of service comes directly from the people we serve. Our customers don’t just share their experiences, they celebrate them. Time and time again, they highlight the warmth, professionalism, and genuine care they received from our team.
Here are just a few real voices from our HelloPeter reviews:
“Stephanie has been absolutely amazing looking after us with professionalism and genuine concern.”
– Cal S
“Thank you Alison Noble, you’ve been the very best.”
– Camille N
“Zama knows how to handle customers with care.”
– Msawenkosi
“Ohw Bongang sana lam thank you mntase… She did more than I expected.”
– Tebogo M
“My experience with Noluthando was great. Very patient and attentive. Overall, it was a client-centred service, meaning my needs and preferences were considered at all times.”
– Sibongile N
Whether it’s a warm welcome during a sign-up call or going the extra mile to resolve a query, our customers consistently tell us the same thing: Bloom makes them feel seen, heard, and cared for.
That’s the kind of service that turns a transaction into a relationship, and it’s the reason we’ve earned their trust.
What a year of reviews has taught us
South Africans have shared their experiences with Bloom on HelloPeter, and the feedback speaks volumes.
Across these reviews, five consistent themes stand out:
- Friendly and patient agents – Customers frequently mention how warmly they were treated, even when asking complex or emotional questions.
- Fast response times – Our team makes a great effort to respond in under an hour, providing timely support when it matters most.
- Clear and easy communication – Reviewers appreciate how we explain everything in simple, easy-to-understand language.
- Proactive problem-solving and follow-up – Many reviews describe how Bloom team members followed through until the issue was fully resolved.
- Warm, human service – Especially during times of stress or uncertainty, our agents provide the calm and care people need.
Here’s what the numbers say:
- 91.7% of reviews gave us a perfect 5-star rating
- Most responses are handled in under 1 hour
These stats back up what our customers already know: Bloom doesn’t just respond — we care. And that’s why we’ve earned our place as one of South Africa’s most trusted insurance providers on HelloPeter.
How Bloom Builds a Culture of Service Excellence
Outstanding service doesn’t happen by accident; it’s built into every part of how Bloom operates.
Behind the scenes, our team is constantly learning and evolving to meet our customers’ needs with compassion, clarity, and expertise. Every agent receives ongoing training, not just in the technical side of health insurance, but in the soft skills that matter just as much: empathy, patience, and active listening.
We also equip our teams with customer-first tools and scripts that make it easier to explain complex benefits, respond to sensitive queries, and guide customers with confidence. Whether someone is calling to sign up for a new plan or facing a difficult medical situation, our goal is to make every interaction feel simple, human, and supportive.
And because Bloom is proudly South African, our support is local and led by real people, not bots or overseas call centres. We speak your language, understand your reality, and care deeply about making healthcare access easier for all.
It’s this blend of training, tools, and a people-first mindset that sets our service apart and keeps us striving for excellence every day.
Recognition on HelloPeter
Being rated among the top insurance providers in South Africa on HelloPeter is more than just a badge; it’s a reflection of what real customers experience with Bloom every day.
HelloPeter is South Africa’s most trusted online review platform, where customers share honest, independent feedback about businesses. Every review contributes to a business’s overall performance metrics, making this recognition especially meaningful because it’s driven entirely by real customer voices, not marketing claims.
What goes into the HelloPeter rating?
- Star Ratings: Customers rate their experiences on a 1–5 scale, where 5 stars reflect service that “far exceeded expectations.” Bloom currently holds an impressive 4.88-star average, based on over 6,160 reviews, showing just how many of our customers feel supported and valued.
- TrustIndex Score: This score combines star ratings, response time, review volume, and sentiment to reflect overall credibility. Bloom’s 10/10 Trust Index is a strong signal of our consistency and reliability.
- Net Promoter Score (NPS): This measures how likely customers are to recommend Bloom to others. Our current NPS is 75, placing us firmly in the “very likely to recommend” category, an outstanding indicator of customer loyalty and satisfaction.
- Industry Ranking: Based on these combined factors, HelloPeter ranks Bloom as the #3 Insurance provider in South Africa.
At Bloom, we take this recognition seriously. Every review is read. Every comment is appreciated. And every piece of feedback helps us refine and grow.
Being top-rated on HelloPeter isn’t just about stats; it’s about trust, and we’re proud to have earned that from our community. We’ll continue to go the extra mile to ensure our service isn’t just good, but unforgettable.
It’s Not Just About Policies, It’s About People
At Bloom, we know that insurance isn’t just about ticking boxes or signing forms; it’s about showing up when it matters most. Behind every policy is a person, a family, a story. And our job is to make sure that story is supported with care, clarity, and compassion.
That’s why we don’t see ourselves as just an insurance provider. We’re your service partner, here to guide you through the complex world of healthcare cover with genuine heart. Whether you’re signing up for the first time, managing a chronic condition, or navigating an unexpected claim, our team is here to help you feel informed, reassured, and never alone.
“My experience with Noluthando was great. Very patient and attentive. Overall, it was a client-centred service, meaning my needs and preferences were considered at all times. Great customer service.”
– Sibongile N
This is the kind of care we strive to deliver every day. For us, it’s not just about policies; it’s about people. And we’re honoured to be part of your healthcare journey.
A Message from Our Founder, John Kruger
When I founded Bloom in 2020, I had one clear goal in mind: to make quality private healthcare accessible and affordable for more South Africans, without ever compromising on care. I knew that achieving this would take more than just good products or clever pricing. It would take people, a team that believes in doing the right thing for every customer, every time.
Today, as I look at over 6,160 HelloPeter reviews and see Bloom ranked as the #3 insurance provider in South Africa, I couldn’t be prouder of the team behind this achievement. From our service consultants to our product specialists, every person at Bloom shows up with empathy, integrity, and a genuine desire to help. They treat every customer like family, and that shines through in the feedback we receive daily.
Our mission has always been simple: to make high-quality, relevant, and affordable private healthcare accessible to more South Africans, for less. And thanks to our team’s hard work and our strong partnership with Momentum, we’re making that mission a reality, one customer at a time.
But we’re not stopping here. We remain fully committed to embracing technology, improving our service, and always putting our customers first. Every review, every phone call, every interaction is a chance to do better, and we welcome that challenge.
To our team: thank you for living out Bloom’s values every single day.
To our customers: thank you for trusting us with your health and your future.
And to South Africa: we’re here for you.
Warm regards,
John Kruger
Founder & CEO, Bloom Financial Services
If you’re looking for health insurance, medical aid, or gap cover and want a provider that truly puts your needs first, Bloom is here for you.
With thousands of happy customers and a genuine commitment to your well-being, we’re proud to be a truly trusted name in insurance.
Want to experience service that puts you first?
Get in touch with Bloom today and let us help you find the right cover — with the care you deserve.
